The innovative quick service restaurant concept pioneered by Dick and Mac McDonald in San Bernadino, CA has evolved into the world's largest food service organization serving millions of customers a day across countries. ... We are collaborating with our owner/operators and listening to our customers to achieve our goals, which are to increase comparable sales and profitability for both the company and our owner/operators We plan to do this by focusing on the four building blocks of our business: deliver outstanding QSC&V; be a great employer; give our food star status; and leverage ...

• Word Count: 4196
• Approx Pages: 17
• Grade Level: High School

Competitors are entering the fast food chain more and more everyday and growing faster and faster. ... Today's society has become very health conscious leaving a large space for new products in the fast food industry. ... McDonald's could expand its market and products in the aspects of the more health society by developing more health conscious foods such as chicken products or a veggie burger. ... In doing so, they reach a larger market of consumers as well as keeping up with today's fast paced fast food industry. ...

• Word Count: 3899
• Approx Pages: 16
• Grade Level: High School

Culture is expressed through tangible items such as food, buildings, clothing and art. ... The shift toward lighter and more natural food has resulted in menu changes in restaurants. ... At the same time, a significant number of consumers seem to be rebelling against foods that are good for them, preferring good taste. ... Social classes show distinct product and brand preferences in such areas as food, travel, and leisure activity. ...

• Word Count: 2786
• Approx Pages: 11
• Grade Level: Undergraduate

Wealthy students can afford the more expensive food, while the poor students have to stick to the cafeteria food that is less appealing and much cheaper. ... When a consumer thinks of running shoes he thinks of the Nike "swoosh" or when he thinks of Michael Jordan he thinks of Air Jordan's, when a consumer is hungry and he wants something cheap and fast he thinks of McDonald's. "[ ] They had to be more. ...

• Word Count: 2559
• Approx Pages: 10
• Has Bibliography