1. Marketing Strategies of Multinational Companies
Thus, this causes high demand for fast food consumption for diner and lunch. Since the fast food market in India is expanding from 16 % to 18% annually, and since McDonald's has many rivals, it is McDonald's goal to protect its market by creating more value for its customers in order to get a big share of the $1.1 billion of annual sales from fast food (The Wall Street Journal., 2013). ... While McDonald's is paying attention to the way it should fruitfully manage its fast food market in India, IKEA is doing the same thing in France. ...
- Word Count: 1981
- Approx Pages: 8
- Has Bibliography
- Grade Level: High School