1. Mo'men Fast Food Chain Penetrating A New International Market
Mo"men is an Egyptian fast food chain, with branches all over Cairo, Alexandria and El Mansoura. The restaurant's menu offers a selection of sandwiches, featuring mainly beef, chicken and seafood, in addition to an assortment of finger foods and side orders. ... The next step is to make an explicit evaluation of demand in the UK, specifically the London fast food market, which is important when considering initial market entry, because of the high costs and uncertainty associated with entering new markets. ... Initially, Mo"men's venture into the UK fast food market appears to be ...
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