1. McDonald's Case Study: Analysis and Recommendations
Situation Analysis McDonald's competes in the highly competitive fast-food industry. ... The fast-casual industry is growing in popularity with McDonald's' key customers, and therefore rapidly becoming a substitute for traditional fast food restaurants. ... In order for the fast-food industry to remain profitable, it will be crucial to capture this important generation. Competition within the fast-food industry has also become increasingly fierce. ... Along with competition within the industry, fast-casual restaurants are now directly competing with fast-food restaurants and...
- Word Count: 3427
- Approx Pages: 14
- Grade Level: Undergraduate