1. Hospitality
To go the cinema, you will "experience" the fantasy movie; to spend the dinner in the restaurant, you will "experience" the delicious food and the impeccable environment; to go shopping, and you will experience the buying pleasure. ... They not only pay the food and the wine, they pay the music, the candle, the glass, the service, even they pay for the lien, but actually they pay for the happy time they spend there, they pay for the gratification they enjoy there, that's paying for their "physic need". ... For instance, the McDonald's has a big market share of the fast food indust...
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- Approx Pages: 7