1. Summary of Essential Marketing Strategies of IKEA
The company was founded in 1943 by 17-year-old Ingvar Kamprad in Sweden, the company is named as an acronym comprising the initials of the founder's name (Ingvar Kamprad), the farm where he grew up (Elmtaryd), and his home parish. ...
- Word Count: 4758
- Approx Pages: 19
- Has Bibliography
- Grade Level: Undergraduate