The company has a stringent dress code policy. ... During fiscal year 2000, specialty revenues (which include royalties and fees from licensees as well as product sales) accounted for approximately 16% of the Starbucks net revenues (www.starbucks.com). ... During fiscal year 2000, Starbucks expanded its international presence by opening 184 new internationally licensed stores, including the first stores in Lebanon, the United Arab Emirates, Qatar, Hong Kong, and Shanghai. ... In fiscal year 1998, Starbucks entered into a long-term licensing agreement with Kraft Foods, Inc. to accelerate ...

• Word Count: 2790
• Approx Pages: 11

Abstract Starbucks originated as a single store in Seattle Washington in 1971. After Howard Schultz joined Starbucks in 1982, he developed his vision and made Starbucks the global company that it is today. Today Starbucks retails, roasts and markets specialty coffee. With 20,891 coffee houses in 62...

• Word Count: 4526
• Approx Pages: 18
• Has Bibliography
• Grade Level: Undergraduate

Starbucks New Venture was created in fiscal 1994 to develop ready-to-drink coffee-based beverages in partnership with the Pepsi-Cola Company. ... Net Sales for fiscal year 1996 have rocketed to $696 million. ... Starbucks retail stores have consistently over the last 3 fiscal years accounted for approximately 87% of net sales. ... Starbucks has grown rapidly from 17 stores at the end of fiscal 1987 to 1006 stores at October 1, 1996. ...

• Word Count: 8060
• Approx Pages: 32
• Grade Level: High School