Throughout the body of this essay, and with proof of research, I will prove that the mass media has shaped our society's ideologies, norms and beliefs. ... For example, the media has created the perfect mother/wife, specifically being the white, middle class, Christian, housewife. ... For this essay, I have chosen the two mediums that I have chosen to focus on are the affects of television. ... So for example if someone wants to learn about a new culture, their understanding of that culture will be whatever that they have seen on television. ...

• Word Count: 2756
• Approx Pages: 11
• Grade Level: High School

Articulate speech is a good example. ... Holy water, "biting one's thumb" at someone, or fetishes are other examples. ... But what is an abstraction of a marriage ceremony or a pottery bowl, using Kroeber and Kluckhohn's examples? ... White in the essay "The Concept of Culture" (1959). ... This kind of behavior may be illustrated by the following examples: remembering the Sabbath to keep it holy, classifying one's relatives and distinguishing one class from another (such as uncles from cousins), defining and prohibiting incest, and so on. ...

• Word Count: 4734
• Approx Pages: 19
• Has Bibliography
• Grade Level: Undergraduate

This essay will give a brief insight into cross-cultural marketing and attempt to examine four cross-cultural issues that concern international marketing research: Measurement Unreliability; Equivalence; EMIC versus ETIC; and Ethnocentricity. ... For example, quoting from the advertising agency Lowe UK's 2002 HSBC television campaign, "In the U.K. it is deemed disrespectful not to finish a meal provided by your host whereas in China, if you do, it is questioning the generosity of your host" Secondly, each element of culture influences each component of the marketing ...

• Word Count: 2515
• Approx Pages: 10
• Grade Level: Undergraduate

For example, we might turn around to be just as wrong as the article of the Nacirema. ... For example, in McNeil's essay, he comments on how a woman was speaking to a bushman and demanded to see one. ...

• Word Count: 3399
• Approx Pages: 14
• Has Bibliography
• Grade Level: High School