1. Harley
Its organizational culture was acclaimed also by Fortune magazine, who named the company for "Top 100 Companies to Work For." ... Europeans are the major buyers of motorcycles and is a vital market to motorcycle manufacturers. ... This may require them to understand the country's culture and values. ... The management team should also consist of individuals that are familiar with the European culture, Harley-Davidson's operations, and competitors' business strategies. ... Harley-Davidson may also want to hire a new marketing team, since Harley-Davidson's old culture may s...
- Word Count: 1423
- Approx Pages: 6
- Grade Level: Undergraduate