(Burnham et al., 2003; MorningStar Inc., 2005) Translational costs are the efforts required in adapting to a new product, or more often, a newer system. ... (Burnham et al., 2003) These bottom line damages are apparent to any management team and include equipment and exit costs as well as economic risk. ... (Burnham et al., 2003; Greenstein, 1995; Klemperer, 1995) These intangible topics are more difficult to define and quantify and therefore more problematic to incorporate into business models. ... (GAO, 1980) It has also been suggested that as the impact of these competitive advantages ...

• Word Count: 1077
• Approx Pages: 4
• Has Bibliography
• Grade Level: Undergraduate

For example, Johnson et al (2010) suggest that strategy as an emergent process must become canonical if strategy is to stay relevant in a changing world, and Goold and Quinn (1990) state that very deliberate and precise plans of action don't work very well for the companies of the modern age. ... Another strength of Crafting Strategy is that according to Burgi et al (2005), it bears the seeds of an unexploited factor in organisations- 'The connection between hand and mind in the construction of strategy' (p.79). The study by Burgi et al attempts to extend on the crafting strate...

• Word Count: 1068
• Approx Pages: 4
• Has Bibliography
• Grade Level: Undergraduate