The world personal market will be regarded as a whole and the market can be categorized into six segments, encompassing hair care, make-up, skincare, personal hygiene, oral hygiene, and fragrances (Graul et al, 2006). 2. ... By 1980, the company had operated in 27 countries besides America and sales in these countries made up a quarter of the company's $11 billion total sales (Bartlett et al, 2008). ...

• Word Count: 3575
• Approx Pages: 14
• Has Bibliography
• Grade Level: Undergraduate

Hennes & Mauritz, more commonly known as H&M, is a multinational retail organisation based in Sweden. Since opening its first store in 1947 as a fashion retailer, H&M has quickly expanded to become one of the world's powerhouse and vastly differentiated retail businesses (Greenblat, 2014). Founded by Erling Persson in 1947, it was initially called Hennes, the Swedish translation being "hers", and focused on selling just women's clothing. In 1968, the company purchased Mauritz Widforss and hence was renamed to Hennes & Mauritz and, since then, has diversified over the year...

• Word Count: 3063
• Approx Pages: 12
• Grade Level: Undergraduate

As posited by Boxall et al. (2007), the vital premise of strategic human resource management theory is that successful organisational performance relies or depends on a close fit or alignment between business and human resource strategy. Again, there is belief that the main focus of strategic HRM must be the alignment of HR with a firm's strategies (Boxall et al. 2007). ... The fundamental aim of strategic HRM is to generate strategic capabilities in an organisation through skilled, engaged and highly- motivated employees that it needs so as to achieve sustainable competitive advantage ...

• Word Count: 3976
• Approx Pages: 16
• Has Bibliography
• Grade Level: Undergraduate

This nucleus of responsibility for HRM is being shifted from specialists to all managers (Ezzamel et al,1996; p. 65), and is therefore in a position to advance the cause of the business. By becoming integrated with line management, HRM can become an important functional activity (Tyson, 1995; p. 165-166), rather than simply a "big hat, no cattle" role (Fernie et al, 1994). ... Whereas strategy was once the sole responsibility of line management, HR is becoming increasingly involved in developing and implementing the company's strategic plan (Dessler, 1997: p. 19; Nankervis et al, 1993: p....

• Word Count: 3727
• Approx Pages: 15
• Grade Level: High School