Armbrust, Michael, et al. ... Armbrust et al. (2010, p.54) mention a few reasons of outages in cloud going out of business and regulatory actions. ... Armbrust et al. (2010, p.54) mention that the cloud services should always be up and running. ... However, Armbrust et al. advise cloud providers to increase their profit by providing excellent services and performance to users. ... Apart from this, Armbrust et al. recommend using public clouds whenever the load is high. ...

• Word Count: 1438
• Approx Pages: 6
• Has Bibliography
• Grade Level: High School

Thus, site location decisions are among the most important the retailer make (Kotler, et al., 2001, p. 513). ... As defined by Kotler (et al., 2001, p. 487), "intensive distribution is stocking the product in as many outlets as possible." ... McDonald's has adopted the service-firm-sponsored retailer franchise network, in which a service firm licenses a network of retailers to bring its service to consumers (Kotler, et al., 2001, p. 482). ... Yet, it may want to compete in or close to the same outlets that carry competitors" products (Kotler, et al., 2001, p. 486). ... Moreover, acc...

• Word Count: 869
• Approx Pages: 3
• Has Bibliography
• Grade Level: Undergraduate

Elliott, G et al. (2008, p.11) say that these are forces that have an impact on the business and if understood and taken into consideration the impact can be positive. ... Competition – Kotler, P et al. (2011, p.60) state that any business not only needs to be aware of their consumer needs but also the competitor capability. ... Elliott, G et al. (2008, p. 59) sum it up as, it is not enough to just study the available information about the competitors but a constant check must be kept on the competitors. 1.1. ... Kotler et al. (2011, p. 73) also mention that business ethics and the soc...

• Word Count: 1974
• Approx Pages: 8
• Has Bibliography
• Grade Level: High School

A strong correlation has been observed between children and television advertisements, which are full of fascination and excitement (Priya, et al, 2010). ... Advertisements featuring products like snacks, toys, confectionaries, cookies, and fast food are specifically targeted at children, in order to motivate them to try new brands and buy more (Priya, et al, 2010). ... Jingles and catchy slogans have been the primary marketing tools used to appeal to the ear (Lewis, et al,). ... They developed credibility aspect of the advertisements and its entertaining ability as the two significant factors...

• Word Count: 1341
• Approx Pages: 5
• Has Bibliography
• Grade Level: Undergraduate

Slack et al. (2012, p.1) states that Operations and processes management is about how organizations create goods and service. ... All business have 'operations', because all business produce products, services or a mixture of both (Slack et al. 2012, p.4), this statement informs us of the significance of this process, poor development in this area can in fact break a business. ... The purpose of operations strategy is to improve the business's performance (Slack et al. 2012). ... According to Nigel et al. (2012, p.19) one can also increase revenue by increasing customer satisf...

• Word Count: 2474
• Approx Pages: 10
• Has Bibliography
• Grade Level: High School

Chauduri et al (2001) highlight the importance of brand loyalty in the last decades. ... Chauduri et al (2001) define brand loyalty "as a deeply held commitment to re-purchase or re-patronize a preferred product/service consistently in the future ", this behavior will cause same-brand or same brand-set buying behavior while ignoring the situational influences and marketing efforts meant to cause switching behavior. ... Purchase loyalty, behavioral, is focused on repeated purchases of the brand, attitudinal brand loyalty is more focused on the dispositional commitment with regards to the unique...

• Word Count: 9844
• Approx Pages: 39

The repetitive manufacturing systems of the industry were stressed by switchback fluctuations in volume, and financial cost recovery were made more difficult as the final product prices diminished because of the producers' ongoing competition to keep their factories going by discounting the product (Froud et al. 1998). ... However, it is important to specify, as Froud et al. (1998) successfully argue, that Komatsu has never had a productive advantage over Caterpillar. Presenting a comparative flow measure for the company in terms of a value added/stocks measure, Froud et al. (1998) indeed...

• Word Count: 2426
• Approx Pages: 10
• Has Bibliography
• Grade Level: Undergraduate

Chandra's et al. (2002) research suggests that cross-market consumer variations may necessitate unique decisions about adaptations in an advertisement's theme, slogan, idiomatic expressions, symbols and colours. Furthermore, Chandra et al. (2002) state that for a firm to maximize profits fully, it must adapt their advertising campaigns to the needs of its specific international target market.  2.1 Elements in Television Advertising  Melewar and Vemmervik (2004) found in their research that the visual and verbal elements of advertising are particularly sensitive to/and are more de...

• Word Count: 759
• Approx Pages: 3
• Grade Level: Undergraduate

This is especially important, as there are many competitors in the industry and the cost of switching between hotels is low and customers can easily switch to a different hotel if they believe that the hotel in question is not providing them with satisfaction (Knowles, Diamantis and El-Mourhab, 2004). 5.0 Trend of Corporate Sustainability In the hotel industry, there are many organizations that are starting to embrace social responsibility at a higher pace (Kotler et al, 2010). ... Another benefit of being an active CSR role in the industry is that is helps attract customers who appreciate C...

• Word Count: 1555
• Approx Pages: 6
• Has Bibliography
• Grade Level: Graduate

1.0 EXECUTIVE SUMMARY This project focuses on the entry of Palandri Wines into a foreign market. After much market research, Japan and Singapore seemed to be promising target markets. Palandri must decide which market to enter. The Japanese have become more aware of wine being consumed on a daily basis rather then on special occasions. This perception has led to wine being seen as having perceived qualities and value for its price (www.austrade.gov.au). ...

• Word Count: 5777
• Approx Pages: 23
• Has Bibliography

According to Al-Mudimigh et al. (2004, p. 311) "The creation of value is managed through what has been referred to as the supply chain, value chain of customer chain, each of which refers to a series of integrated, dependent process through which specifications are transformed to finished deliverables ". ...

• Word Count: 854
• Approx Pages: 3
• Has Bibliography
• Grade Level: High School

Communication is essential in any relationship. Building and managing relationships with consumers and customers has a direct bearing on marketing communications. Marketing communications helps to define an organization's relationships with customers not only by the kind of messages exchanged, but also by the choice of media and occasion to suit their customer's preferences. Marketing communication is the science and art of communicating information that the company wants to divulge to the public. The information could be related to the marketing of a product, talk about a new produc...

• Word Count: 2453
• Approx Pages: 10
• Has Bibliography
• Grade Level: Graduate

-Adcock et al Analyzing the descriptions: -The first definition, stated by Gronroos, focuses on the relationship between customers and partners, highlighting its importance. ... Adcock et al is Latin, et al stands for "and others" or "and more", Adcock is a proper name, for it does not show in the dictionary as it did for et al. ...

• Word Count: 3162
• Approx Pages: 13
• Grade Level: High School

From the beginning of the 1990s IMC became a real hot topic in the field of marketing (Caywood et al., 1991; Miller and Rose, 1994; Kitchen and Schultz, 1999). ... Smith et al. (1999) have defined IMC as "the strategic analysis, choice, implementation and control of all elements of marketing communications which efficiently (best use of resources), economically (minimum costs) and effectively (maximum results) influence transactions between an organization and its existing and potential customers and clients." ...

• Word Count: 1553
• Approx Pages: 6
• Grade Level: Graduate

There exists a huge opportunity in terms of economics for every country in the tourism industry if the chance is well utilized (Ambler et al, 2004:476). ... Keeping existing customers is more profitable and it is a requirement for every business to move quickly when addressing dissatisfaction measures (Ambler et al, 2004:476). ...

• Word Count: 1599
• Approx Pages: 6
• Has Bibliography
• Grade Level: Undergraduate

Once the customer is engaged with a definite behavior, than, change the way of consequent cooperation (Netzer et al. 2008). ... Buying the low fat and healthier products and new offerings, it has established strong brand value and customer loyalty (Kızıl et al. 2013). ...

• Word Count: 1530
• Approx Pages: 6
• Has Bibliography
• Grade Level: Undergraduate

The world personal market will be regarded as a whole and the market can be categorized into six segments, encompassing hair care, make-up, skincare, personal hygiene, oral hygiene, and fragrances (Graul et al, 2006). 2. ... By 1980, the company had operated in 27 countries besides America and sales in these countries made up a quarter of the company's $11 billion total sales (Bartlett et al, 2008). ...

• Word Count: 3575
• Approx Pages: 14
• Has Bibliography
• Grade Level: Undergraduate

Online travel wholesaler Priceline.com, has numerous options with respect to assessing the efficacy of its marketing programs and determining its return on investment (ROI) for such expenditures. This section shall analyze the types of metrics available for measuring marketing program efficacy and/...

• Word Count: 729
• Approx Pages: 3
• Has Bibliography
• Grade Level: Graduate

"Suave" Market Segmentation Analysis Introduction Market segmentation is the division of a market into distinct groups of buyers who might require different products or marketing mixes (Kotler et al, 1994). ...

• Word Count: 787
• Approx Pages: 3
• Grade Level: High School

New, better, cheaper and more efficient business models utilizing information and communication technologies (ICTs) are emerging (Deitel et al, 2001). ... Figures show that e-business is growing very rapidly, Deitel et al (2001) refers to a study by the Centre for Research in Electronic Commerce at the University of Texas in which an explosive growth from $322 billion in 1998 to $524 billion in 1999, a 68% increase, was found. ...

• Word Count: 3754
• Approx Pages: 15
• Grade Level: High School

Abstract Selling customer information compares with sharing information and it depicts data exchange between the different firms, individuals, or technologies. With the increasingly complex analytic tools, practically all entrepreneurs enjoy some access to a broad range of information about their cu...

• Word Count: 1107
• Approx Pages: 4
• Has Bibliography
• Grade Level: Undergraduate

The concept of global marketing begins with the belief that the world has no "center." The 'borderless' global marketplace includes the contribution of all countries - not only the industrialised and the newly industrialised nations, but also the developing economies in international competiti...

• Word Count: 2348
• Approx Pages: 9
• Has Bibliography

Furthermore he has received several awards and achievements for his work and commitment and thus theories by Philip Kotler et al. are of certain relevance for this study and will be predominant. ... Barrie Gunter el al. will be represented in this study. ...

• Word Count: 2760
• Approx Pages: 11
• Grade Level: Undergraduate

Introduction The purpose of this report is to identify and describe the application of the Marketing Mix by an organisation, and its effectiveness in achieving organisational goals. The organisation I have chosen to focus on is McDonalds, one of today's leading fast food companies, who has no...

• Word Count: 2425
• Approx Pages: 10
• Has Bibliography
• Grade Level: Undergraduate

1.0 Executive Summary In June 2000, Net-A-Porter Group launched its website as an online luxury fashion retailer. Natalie Massenet, founder and Chairman of the company created such a unique online space at the time, where she faced minute competition yet she had high diversification in terms of the product that she made available, it turned into such a global success, that she was able to sell the company to Swiss holding firm Richmond for just over fifty million dollars. This research paper gives an in-depth strategic review of the present strategic position of net-a-porter and gives recomme...

• Word Count: 3582
• Approx Pages: 14
• Has Bibliography
• Grade Level: Undergraduate