PESTEL Analysis An overall market analysis can be made successful by the use of PESTEL analysis that will give a better understanding of the external marketing environmental factors that have an impact on a business. ... This environmental analysis is important to determine factors that will help or hinder the products' marketing dynamics (Kotler and Armstrong, 2004). ... PESTEL analysis is more suitable when dealing with analysis of the market environment of countries other than industries or companies as it covers all the macro-environmental Political, Economical, Social, Technologica...

• Word Count: 2311
• Approx Pages: 9
• Grade Level: Undergraduate

Another important aspect of this external environmental force is the Trade treaties and trade barriers among nations. ... Kotler et al. (2011, p. 73) also mention that business ethics and the social responsibly of the companies cannot be ignored as a part of this environmental force. 2.1. ... Increasing pollution – considerations on how the chemical and biodegradable wastes can be discarded to minimise the bad effect on the natural environment. iii. ...

• Word Count: 1974
• Approx Pages: 8
• Has Bibliography
• Grade Level: High School

WHAT MARKETING IS: The primary concern or objective of marketing is to identify and satisfy, or exceed the changing needs of customers. In view of this broad concern of marketing, it can be seen that the concept of marketing encapsulates many activities in a business. Marketing, in fact, refers to...

• Word Count: 2046
• Approx Pages: 8
• Grade Level: Undergraduate