The external environmental factors are: 1. ... Competition Understanding the external environment: A critical task for the firm is the process of environmental scanning, the collection and interpretation of information about forces, events, and relationships that may effect the future of an organization. An organization's environmental scanning is performed by a group of specialists who collect and evaluate environmental data on a continuing basis. Environmental management: Although marketing managers consider the external environment to be uncontrollable, they may be able to infl...

• Word Count: 2146
• Approx Pages: 9
• Grade Level: Undergraduate

Another important aspect of this external environmental force is the Trade treaties and trade barriers among nations. ... Kotler et al. (2011, p. 73) also mention that business ethics and the social responsibly of the companies cannot be ignored as a part of this environmental force. 2.1. ...

• Word Count: 1974
• Approx Pages: 8
• Has Bibliography
• Grade Level: High School

This includes trading policies, tax laws, employment laws, competition laws, environmental laws and position of trade unions in a country. ... Doing business with ethics is becoming more important in today's world. ...

• Word Count: 2348
• Approx Pages: 9
• Has Bibliography