In the following sections, a literature review of the international services trade and the limitations and obstacles to the international marketing of services are presented. ... Literature Review A traditional way for service firms to start going abroad is to follow manufacturers that they are providing services in their domestic markets. ... Most of the literature on international marketing and export strategies is designed and developed to the needs of the manufacturing sector. ... In the literature on international marketing of services, an internationalization strategy is often considere...

• Word Count: 3414
• Approx Pages: 14
• Has Bibliography
• Grade Level: Undergraduate

This chain has nearly 30 significant elements, starting with the search for oil (at the upstream end) and including field production, transportation (pipelines and supertankers), refining and processing and, lastly, consumer gas stations (at the ˜ ˜downstream'' end). ... The firms that are considered major integrated oil companies participate in a significant number " sometimes all " of these external (upstream and downstream) and internal value-chain elements. ...

• Word Count: 4100
• Approx Pages: 16
• Has Bibliography
• Grade Level: Undergraduate

1 Direct marketing explained Direct marketing is a collection of techniques that enables organisations to market goods and services directly to customers (business-to-customers or B2C). It is a pro-active approach to marketing that takes the product and/or service to potential customers rather than...

• Word Count: 7912
• Approx Pages: 32
• Grade Level: Undergraduate

1 Direct marketing explained Direct marketing is a collection of techniques that enables organisations to market goods and services directly to customers (business-to-customers or B2C). It is a pro-active approach to marketing that takes the product and/or service to potential customers rather than...

• Word Count: 7912
• Approx Pages: 32
• Grade Level: Undergraduate

1 Direct marketing explained Direct marketing is a collection of techniques that enables organisations to market goods and services directly to customers (business-to-customers or B2C). It is a pro-active approach to marketing that takes the product and/or service to potential customers rather than...

• Word Count: 7912
• Approx Pages: 32
• Grade Level: Undergraduate

1 Direct marketing explained Direct marketing is a collection of techniques that enables organisations to market goods and services directly to customers (business-to-customers or B2C). It is a pro-active approach to marketing that takes the product and/or service to potential customers rather than...

• Word Count: 7912
• Approx Pages: 32
• Grade Level: Undergraduate

Chapter 2 - Literature Review Brand Loyalty "The term "marketing" usually conjures images of consumer packaged goods and advertising campaigns " (Olivia, 2007) but in reality this is only a very small part of marketing. ...

• Word Count: 9844
• Approx Pages: 39

1 Direct marketing explained Direct marketing is a collection of techniques that enables organisations to market goods and services directly to customers (business-to-customers or B2C). It is a pro-active approach to marketing that takes the product and/or service to potential customers rather than...

• Word Count: 7708
• Approx Pages: 31
• Grade Level: Undergraduate

1 Direct marketing explained Direct marketing is a collection of techniques that enables organisations to market goods and services directly to customers (business-to-customers or B2C). It is a pro-active approach to marketing that takes the product and/or service to potential customers rather than...

• Word Count: 7912
• Approx Pages: 32
• Grade Level: Undergraduate

1 Direct marketing explained Direct marketing is a collection of techniques that enables organisations to market goods and services directly to customers (business-to-customers or B2C). It is a pro-active approach to marketing that takes the product and/or service to potential customers rather than...

• Word Count: 7912
• Approx Pages: 32
• Grade Level: Undergraduate