1. Mo'men Fast Food Chain Penetrating A New International Market
Situation analysis: Definition of company & product. ... Develop estimates of demand in the UK, using lead-lag analysis and econometric forecasting models, but more preferably using surrogate indicators and barometric procedures. ... That is to say, we need to determine whether changes in economic and market conditions in the EU market will have repercussions on the UK market. ... Secondary determinants of demand - competitive situation and competitors" description Although a great deal of information concerning the competitors is easily obtainable ...
- Word Count: 974
- Approx Pages: 4
- Has Bibliography