1. Value-Chain Analysis and Customer Needs
Using value-chain analysis to discover customers' strategic needs Here is a five-step method for discovering a customer's particular strategic needs based on a unique application of value-chain analysis.[1] Performing this analysis on important customers helps identify high-value new business opportunities. ... Value-chain analysis is used for many purposes, but the process of examining customers' value chains is relatively new.[2] In our five-step process, Step 1 explains how internal and external value chains can be used separately and in related ways. ... Finally, Step 5 exp...
- Word Count: 4100
- Approx Pages: 16
- Has Bibliography
- Grade Level: Undergraduate