1. Disney Co
Indeed, the consideration about any trends should have been incorporated in their environment analysis. ... A further analysis of their macro and micro environment highlights their malfunction. ... Economic Environment: Euro Disney mainly failed to recognize the recession period in Europe. ... Considering the shocking economic factors and the cultural mistake that they have made Euro Disney has opened an opportunity for competitors to conquest the market. ... Bearing in mind the environmental analysis the company should have chosen better marketing mix to position itself in the European ...
- Word Count: 2275
- Approx Pages: 9
- Grade Level: Undergraduate