1. Pricing Strategies for Digital Goods
$0.99 seems to have become the normal price for a song on web platforms, such as iTunes and Google Play. Even though today this price seems obvious to most people, the basis on which it has been fixed is not always as clear. When songs were recorded on a storage device such as a CD or a tape, their pricing did not really differ from those of any other physical goods, as it followed the same production process. It thus involved the same stages and actors in the calculation of the price. However, digitalization has almost entirely changed the way a good was priced. ...
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- Grade Level: High School