1. Integrated Marketing Communications in Rural India
The emergence of this concept has become one of the most significant examples of development in the marketing discipline. ... The American Association of Advertising Agencies defines IMC as "a concept that recognizes the added value of a comprehensive plan that evaluates the strategic roles of a variety of communication disciplines, and combines these disciplines to provide clarity, consistency and maximum communication impact." ... The emergence of integrated marketing communications (IMC) has become a significant example of development in Indian marketing discipline. ...
- Word Count: 1553
- Approx Pages: 6
- Grade Level: Graduate