1. Mass Media And Industry
As the media plays a substantial role in forming consciousness, they can control and direct, "...what we think, how we think and what we think about" (1997; 6-7). ... "This means, in practice, that the mass media are not like any other business or service industry, but can carry out some essential tasks for society, especially in the cultural and political arena" (Quote from McQuail in Schultz, J 1994; 21). ...
- Word Count: 2440
- Approx Pages: 10
- Has Bibliography
- Grade Level: Undergraduate