It would be much harder to protect a mark like DELL (computers) against dilution, since the term DELL has been used in connection with other well-known products, such as the Microsoft Corporation, and has been used by numerous other businesses. Of course, the mark DELL is still protected against trademark infringement when likelihood of confusion can be established. ...
Below is a list summarizing which companies are full and partial cybermarketers: Company Full Cybermarket Partial Cybermarket Amazon.com a Lands End a United Airlines a Dell Computers a Egghead.com a Charles Schwab a eToys a Drugstore.com a FTD a Hallmark a Wal-Mart a E*TRADE a During the analysis, some questions erupted that include such characteristics as product presentation, order entry, payment, and product distribution. ... DELL COMPUTERS I liked the Web site for Dell c...
For example, Barry Lynn mentions that "huge companies like communications equipment manufacturer Cisco Systems and computer manufactures Dell exert a sort of post-industrial command control over a vast network of outsourced production, depending on minimal parts inventories to keep costs down." ...
