First, culture defines acceptable purchasing and product-use behavior for both consumers and business. For example, quoting from the advertising agency Lowe UK's 2002 HSBC television campaign, "In the U.K. it is deemed disrespectful not to finish a meal provided by your host whereas in China, if you do, it is questioning the generosity of your host" Secondly, each element of culture influences each component of the marketing mix. ...

• Word Count: 2515
• Approx Pages: 10
• Grade Level: Undergraduate

The sport of hockey was played as recreation by young middle and upper class male WASPS although anyone could play if they had the talent and was socially acceptable. ... According to Alan Metcalf professional sports should be deemed low culture, as they take away from the amateur athletic competitions in their highest forms. ...

• Word Count: 3815
• Approx Pages: 15
• Grade Level: Undergraduate