Intensive Distribution On the other hand, McDonald's opened its first restaurant in Australia in December 1971. ... McDonald's has adopted the service-firm-sponsored retailer franchise network, in which a service firm licenses a network of retailers to bring its service to consumers (Kotler, et al., 2001, p. 482). ... Moreover, these franchisors also provide insight to the company on its diverse customers and helps McDonald's achieve its vision of "being the world's best quick service restaurant experience." ...

• Word Count: 869
• Approx Pages: 3
• Has Bibliography
• Grade Level: Undergraduate

Quality products, customer service and value, Coach has set a standard of high quality and fair pricing, and opened the door for designers to branch into a fickle market. ... Part of the sales strategy includes quality customer service, an excellent warranty and return plan and outlet options for sale and discontinued items. ... Facing the challenge with new ideas, new marketing strategies, like limited editions and maintaining the existing service and quality standards will allow Coach to remain and a leader in the luxury market. ... With all the changes the company has done, there has bee...

• Word Count: 820
• Approx Pages: 3
• Has Bibliography