1. SNCF Essay
Therefore we thought interesting to see the application of a marketing concept to a service provider which is famous to have always encountered many difficulties in this management field. ... The social conflict' has virtually upstaged collective bargaining, and has had negative effects both on service quality and on human relations in the company. Undoubtedly, the long, tedious and painful labour conflict in November and December 1995 has contributed to invigorated revival of human resources management, even if some revival was already underway before the conflict. ... As in servi...
- Word Count: 2130
- Approx Pages: 9
- Has Bibliography
- Grade Level: Undergraduate