One of Africa's leading critics and theorists of the mass media, Cehn Chimutengwende (1992) notes: 'The mass media have long been recognized in developing countries as essential auxiliary means of modern economic construction, social and cultural development. ... In the early communication research tradition led by Everett Rogers, Wilbur Schramm and Daniel Lerner during the 1960s, modern communication media were idealized as powerful instruments for achieving the announced goals of socio-economic modernization, national integration and cultural expression. ...

• Word Count: 8649
• Approx Pages: 35
• Has Bibliography
• Grade Level: Undergraduate