When it comes to effective advertising, the simpler the marketing strategy, the better. Advancements in technology have led to many advertisers marketing their products with such creative techniques that their target audiences are being bombarded with an audio/visual/selection overload; it's more th...
Research on consumer behavior in general has tended to focus on why individuals buy a particular product at the expense of how that product is used and consumed within the context of the consumer's life (Ritson, 1999). Many times when a product is bought by someone they are purchasing because it is necessary in their weekly, if not daily use. ...
In the article "Review on Electronic Commerce", Shafiyah et al. (2013) explains that E-commerce is a business model of buying and selling of products and services through the Internet. E-commerce has been changing economy actives and having a great effect on our daily life. That is a great tool help...
The development of experience marketing as a postmodern business trend in the service society Introduction The experience marketing is an overwhelming trend as a postmodern business in the service society. The customer will encounter the experience economy wherever they consume. To go the cinema...
