The management team is bound by 10 principles established as a credo that exemplifies the vision of making Cannondale the best cycling company in the world. ... Liquidity Measures All of the typical liquidity measures, Current Ratio, and Quick Ratio indicate that Cannondale is adequately positioned to meet its short-term obligations although these numbers have trended downward slightly since Cannondale's financial peak in 1997. ... In 1999, all of these measures had fallen to levels equal to a third to a half of their peaks in 1997. ... By the close of the 1998 fiscal cycle the corp...

• Word Count: 3584
• Approx Pages: 14
• Grade Level: Undergraduate

The product life cycle Development Launch Growth Maturity Decline Stage 1 2 3 4 5 Just as everything else does, eventually most if not all products will die out. The product life cycle measures where abouts in the cycle my product would be. There are five stages in the cycle, my product should experience each of them. ... This is a very encouraging time for the business as sales begin to exceed and take to their peak. ...

• Word Count: 3925
• Approx Pages: 16
• Grade Level: High School

Question  To what extent does Ocean Park compete effectively with Disneyland, in terms of its marketing mix, in Hong Kong? Response Ocean Park is an established theme park, founded in 1977, and still running in Hong Kong. With its long history, it is considered as one of Hong Kong's greatest attractions, and continues to break attendance records annually. Being the only well known theme park in Hong Kong, Ocean Park was at an advantage, until Disneyland's entry in 2005. With the rising competition, Ocean Park has been forced to compete with Disneyland, in order to continue at its...

• Word Count: 4350
• Approx Pages: 17
• Has Bibliography
• Grade Level: Undergraduate

Abstract An exploration of the aging boomer and how they will age differently from their parents, creates a powerful new epicenter of marketing in America. This Internet article analysis will address a significant sales management trend in the domestic marketplace and its interrelationship with various external influences. Emphasis will be placed on ethical virtues, cultural differences, economic changes, and technological advances. Additionally, the importance of the sales force to its marketing management within an organization, will be discussed. A conclusion will be...

• Word Count: 2852
• Approx Pages: 11
• Grade Level: High School

The diagram below shows the sales change percentage year on year in regards to sales of luxury goods in the UK and USA, and as we can see, although there was significant and increased growth from 2009 onwards for three consecutive years, reaching a peak at 2011, there was a strong decline for the two years following. ...

• Word Count: 3582
• Approx Pages: 14
• Has Bibliography
• Grade Level: Undergraduate