This argument will be developed throughout this essay according to the following structure: initially, the implications of market maturity for Caterpillar will be assessed within the framework of the Product Life Cycle (PLC) theory; secondly the limits of Caterpillar's original structure will be discussed in order to gain an insight into the internal problems that undermined the company's opportunities; thirdly the restructuring process will be taken into consideration in order to assess how the company's performance improved in terms of market, production, finance, and efficien...

• Word Count: 2426
• Approx Pages: 10
• Has Bibliography
• Grade Level: Undergraduate