1. Cadburry Schweppes
Another major aspect is growth in shareholder value. ... Emergent and prescriptive approaches to customer strategy. ... It may also be required to ensure that customer service and quality are continually improved. ... A prescriptive approach will be required in other contexts, especially where the customer is concerned. If the customer is to be assured of value for money, then it will be necessary to have a clear understanding of the product or service being sold at the price quoted. ...
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- Approx Pages: 23