1. USAA
Because of this they feel they can provide their customers with best-in-class service. ... USAA: Customer-Driven: The "Seamless Customer" concept: Customer information file (CIF) and SMART system are used to support the customer and for cross-selling Tracks the customer across several different lines of business to provide a comprehensive view of the customer All mail correspondence is recorded as an electronic image All new technology investments are evaluated in terms of their value to the customer USAA: Micro-Marketing : The CIF and SMART system contain information on over 7 mi...
- Word Count: 1096
- Approx Pages: 4
- Grade Level: Undergraduate