1. Building and Managing Business Communications
Building and managing relationships with consumers and customers has a direct bearing on marketing communications. Marketing communications helps to define an organization's relationships with customers not only by the kind of messages exchanged, but also by the choice of media and occasion to suit their customer's preferences. ... Marketing communication acquires new customers for brands by building awareness and encouraging trial. ... A lot of openings are there for young marketing communication practitioners to develop comprehensive databases on customers and prospects, to segment...
- Word Count: 2453
- Approx Pages: 10
- Has Bibliography
- Grade Level: Graduate