1. Starbucks Road to Success
In creating this experience, Schultz focused much of his attention and resources on customer satisfaction, which lead to Starbucks' quick success. There were a few key elements of the Starbuck's value proposition that led to its success; coffee quality, customer service, and atmosphere. ... The next part of their strategy was to provide the highest standard of customer service. ... As Christine Day said, "the last thing we want to do is win the argument and lose the customer." ... By having a customer base that expects the best, it helped keep Starbucks honest and helped them c...
- Word Count: 544
- Approx Pages: 2
- Grade Level: High School