1. Starbucks Company Analysis
These decisions helped to create a more loyal and hard working work force and promoted an extremely high level of customer service. 1989 the number of Starbucks stores continued growing and equaled fifty-five stores. ... In 1999 Starbucks acquired Tazo Tea, in the hopes of attracting new customers, and Hear Music, a San Francisco based music company (Starbucks, 2014). ... The technology push is apparent during this time as the first online community, My Starbucks Idea is launched as well as Starbucks Facebook page and Twitter debuts and free unlimited Wi-Fi for customers. ... Starbucks brand ...
- Word Count: 4526
- Approx Pages: 18
- Has Bibliography
- Grade Level: Undergraduate