1. Pricing Rationale
These are customers demand schedule, the cost function, and the competitors" prices. ... It is a matter of reengineering the operations to become low-cost without sacrificing quality, and lowering prices significantly to attract a large number of value-conscious customers. ... The store setting and the ambience is an attempt to make the customer perceive a value that may result in the customer paying a price higher. The key to perceived-value pricing is to create a high perception of the computers value. ... Most of the computers sold in discount stores are usually value packaged with bundles...
- Word Count: 453
- Approx Pages: 2
- Has Bibliography