1. Samsung Brand Audit
Brand equity consists of two components - brand strength and brand value. Brand strength refers to the brand associations held by consumers, whilst brand values are the gains that accrue when this brand strength is leveraged to obtain superior current and future profits. ... Further more, Duffy, J. (2000) indicated that brand equity is represented by customers' recognition of consistent quality, satisfactory physical attributes of the product, and other emotional satisfiers. ... SAMSUNG DIGITall " means for all generation, for all customers, for all products. ...
- Word Count: 2958
- Approx Pages: 12
- Has Bibliography
- Grade Level: Undergraduate