1. History of 3M
The share value of constant multiple core competences, started with adhesives to the contemporary technologies found in the 3M houses. 3M had product teams typically involved in skunk works made up of technical individuals, teams of process engineers that saw to realization of developed concepts. ... Their need to regain closeness stemmed from shifting their strategy from customer based, to second hand market research. ... This brought about the need for past tradition strategy, which was based on customer closeness. ... The Lead User method was to allow new product development to flow out of...
- Word Count: 705
- Approx Pages: 3
- Grade Level: Undergraduate