1. The Global Operations of Apple, Inc.
Apple, which saw a 129 per cent increase in brand value last year, Interbrand says, "The response to Steve Jobs' death last year proved how deeply millions connect with Apple on an emotional level. ... When a customer thinks of a brand, the attributes associated with that thought are details what type of qualities a product has. It is important for multinational customers to have the same product, service and quality at various locations around the world (Tews). Apple customers expect the same level of service and quality whether they purchase an item in China or have a servicing issue in...
- Word Count: 2260
- Approx Pages: 9
- Has Bibliography
- Grade Level: Undergraduate