1. Hospitality
From goods and service to experience Nowadays more and more companies are aware that they must pay more attention to the "value" they sell to their customers. ... The customers now are seeking the " higher value", The changes of the consumers decide the marketing way of the companies. As the consumers now seek more value, so it is necessary for the company to create the new value to their customers; to offer them more chances of participation and involvement; to engage them in a personal, memorable way; to stage the experience for their customers. ... Most of their loyal customers are chi...
- Word Count: 1755
- Approx Pages: 7