1. Marketing Strategy Of Ford
BUILDING RELATIONSHIPS WITH CUSTOMERS Since people have a wide variety of taste, needs, and desires, Ford Motor Company begins their relationship with the customers with their eight lines of vehicles. ... Ford believes that keeping customer loyalty would equate to greater earnings. ... Ford is preparing to launch a process, which allow the suppliers to provide higher levels of value add including design expertise and value chain management. ... Ford sees their dealers as being the medium through which they keep their customers. ... BUILDING RELATIONSHIPS WITH INVESTORS While the c...
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