1. Southwest Airlines
The CEO Herb Kelleher credits the success to the key values of the company that he developed (Bunz 163). The core values are "humor, altruism, and "luv", the company's stock ticket symbol," says Kelleher (Case Study, Herb Kelleher). Serving the customer is Southwest's major focus and goal for all employees. ... These core values of Southwest produce employees who are highly motivated and who care about the customers and about one another. ... These letters are valued as much as a letter that may be written by a customer. ...
- Word Count: 1235
- Approx Pages: 5
- Has Bibliography