1. Diversity at Work
"The best way to do that is by recruiting a diverse workforce that mirrors your customer base," says John Brock, chief operating officer of Cadbury Schweppes, the U.K. food and drinks company. "By managing this diversity effectively, we get a better understanding of our customers. ... An organisation that effectively values equality and diversity has competitive advantage. It will not only have access to the widest pool of the most talented people, it will also be better equipped to proactively respond to the needs of a diverse customer base. ... It is valuable in attracting the brightest and ...
- Word Count: 3144
- Approx Pages: 13
- Has Bibliography
- Grade Level: Undergraduate