1. customer perception of service
The factors that contribute to perceived quality and perceived value differ for products and services (Groth and Dye, 1999). ... The customer satisfaction model In order to discuss customer perception of service, the model detaining to the creation of value of service to a customer must first describe. Customer value is what one takes away from a consumer transaction. ... When the perception of a service received is greater then what the person was expecting, the customer has received value, or, in other words he or she is satisfied. ... Therefore, this model has three parts: 1) the custo...
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- Grade Level: Undergraduate