1. Johnson And Johnson
Finally, customer have immediate access to the latest research, also this is an easy low cost way to link with other businesses and with other customers. ... Each business has to build a long-term customer relationship. The concept of marketing, process of satisfying customers has now evolved to relationship marketing. ... However, the company has no formal collection of the customer characteristics and preferences. ... The company should have a detailed database, from which it could identify specific customer characteristics,, preferences and accordingly their Life time value (LTV). ...
- Word Count: 677
- Approx Pages: 3
- Grade Level: Undergraduate