1. the effect of globalisation
CHAPTER ONE INTRODUCTION 1.1 STATEMENT OF THE PROBLEM levitt (1983) in discussing the globalisation of markets state that "We live in a rapid globalising world and certain national identifiers like taste, technology, market and finance are no longer constrained by national boundaries. They operate on a global basis. The defining features of globalisation are the interdependence and connectedness of the economics, politics and culture of nations and not uniformity of markets and taste of a single country...
- Word Count: 17126
- Approx Pages: 69
- Grade Level: Undergraduate