1. New Labour
Blair's "third-way" alternative created widespread cross-class appeal for New Labour, effectively capitalizing on an electorate searching for an alternative to the Conservative's political malaise. ... Blair's rhetoric of reform and modernization was particularly effective in portraying New Labour as a party dedicated to running a government marked by innovation and competence in delivering the people of Britain their needs (Krieger 227). ... Recognizing Britain's role in the global community and its European roots, New Labour's spokesmen have made great efforts to...
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- Grade Level: Undergraduate