This is a new market for Nike, but instead of running the risk of fully entering a new market, they simply licensed an independent company to produce goods for them, with the Nike brand name on it. ... This is an example of a cross-border acquisition. ... The corporate offices are usually located in the home country, such as Nike. ... Although Nike has workshops in Vietnam, there is low value added operations in this country. The workshops are thought of as sweatshops in these countries and Nike does not bring any added value to the country. ...

• Word Count: 2770
• Approx Pages: 11

However, one can also point to a rapid increase in cross-border social, cultural and technological exchange as part of the phenomenon of globalisation. ... A Dutch academic who maintains a good website on globalisation, Ruud Lubbers, defines it as a process in which geographic distance becomes a factor of diminishing importance in the establishment and maintenance of cross border economic, political and socio-cultural relations Left critics of globalisation define the word quite differently, presenting it as worldwide drive toward a globalised economic system dominated by supranational corp...

• Word Count: 9131
• Approx Pages: 37
• Grade Level: Undergraduate