1. Value-Chain Analysis and Customer Needs
Using value-chain analysis to discover customers' strategic needs Here is a five-step method for discovering a customer's particular strategic needs based on a unique application of value-chain analysis.[1] Performing this analysis on important customers helps identify high-value new business opportunities. ... Finally, Step 5 explains how a firm's marketing function can best use this method of value-chain analysis as a new strategic capability. ... Since its introduction, value-chain analysis has proven immensely valuable in three principal ways " cost analysis and redu...
- Word Count: 4100
- Approx Pages: 16
- Has Bibliography
- Grade Level: Undergraduate