1. A Critical Review of Cross-Cultural Issues in Marketing Rese
Measurement Reliability It is critical for firms to have access to reliable and relevant research in order to develop successful marketing campaigns. ... A major objective of current cross-cultural marketing research is the identification of functionally equivalent and non-equivalent issues through descriptive studies and other qualitative analysis. ...
- Word Count: 2515
- Approx Pages: 10
- Grade Level: Undergraduate