Those potential customers would be attracted by its high levels of customer service and thus Nordstrom get more customers and ultimately managed to differentiate from their competitors like JCPenny, where it mistakenly thinks it could win with coupons and lower prices, and stand out in the market. ... As Jeff Jarvis talks about his "Dell the Hell" experience in his book What Would Google Do, he got a laptop from Dell because its competitive price and its reputation for good customer service. ... And each time he tried to contact Dell, it customer service representative was always o...

• Word Count: 1522
• Approx Pages: 6
• Has Bibliography
• Grade Level: Undergraduate